The "Strategist of the Year" award evaluates sustained business success on the basis of objective and transparent data. In a multi-stage selection process, economic success is measured in comparison with the company’s competitors and its longer-term strategic orientation is assessed.

In contrast to many other business awards, winners are not chosen by the decision of a jury. The awards are presented solely on the basis of an extensive analysis of the three-year performance of the following indicators of profitable growth: The increase in sales and employee numbers, equity, surpluses, profitability and value added.

The "Strategist of the Year" award was initiated by Bain & Company, the business and financial medium Financial Times Deutschland and the WHU – Otto Beisheim School of Management private university.