Management Tools & Trends 2017/18
  • The B2B Elements of Value

    April 24, 2018 | Harvard Business Review

    What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.

  • How CMOs Can Get—and Keep—Their Marketing Mix Right

    February 07, 2018 | Bain Brief

    All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

  • The Firm of the Future

    September 22, 2017 | Bain Brief

    In the world of the firm, something is changing. The prevailing paradigm that has underpinned business for the past 50 years is under review.

  • Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation

    August 29, 2017 | Bain Brief

    When marketers use the latest technologies to maximize the return on investment of a single purchase or channel, they may miss the goal of knowing who their target customers are.

  • Killing Complexity Before Complexity Kills Growth

    June 23, 2017 | Strategy | Bain Brief

    Why do so many companies lose their way? When companies are just starting out, they have no problem identifying the path before them. The founders know where they’re headed, who their customers are and how they hope to succeed.

  • Running the Business through Your Customer's Eyes

    February 16, 2017 | Bain Brief

    In many consumer markets, companies that once relied on developing new product features and improving customer service increasingly see competitive advantage rooted in the entire experience that’s wrapped around the product.

  • Digital Strategy for a B2B World

    February 16, 2017 | Bain Brief

    There is a lot to learn from companies like Amazon and Uber. But B2B business requires a different approach to digitalization.

  • Mobile Marketing: Don't Miss the Moment

    January 12, 2017 | Bain Brief

    Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.

  • Achieving Breakthrough Results in Sustainability

    January 12, 2017 | Strategy | Bain Brief

    Convinced that companies should play a positive role in environmental stewardship, many CEOs declare sustainability a top priority, launch a transformation program, hire a chief sustainability officer, and commit millions of dollars to the effort.

  • Regulation in the capital markets business

    November 23, 2016 | Bain infographic

    Return on equity has fallen dramatically in a number of product groups in response to tighter regulation. Five strategic steps for banks to counter the decline.