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Telecom operators in Europe have competed on price for at least a decade. In each domestic market, three to five companies engaged in a massive fight for market share, driving down prices for network services and devices, which operators subsidized to help poach customers from one another.
Germany's landline and mobile phone providers have made much progress in recent years in the area of customer loyalty. This is revealed in the latest Bain study for which a total of 2,125 users were surveyed.
Internet-connected content could be present in 60 percent of households by 2014, according to a Bain survey, and its uses are expanding.
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